Minerals and pigments are inorganic raw materials that provide color, coverage, texture and bulk in products such as makeup, powders, toothpastes, sunscreens and masks.
Titanium Dioxide and Zinc Oxide are used as white pigments and as physical filters in sunscreen formulas; Kaolin and Bentonite in clay masks; and Talc, Mica and Silica in powders and makeup. Iron Oxide Red, Iron Oxide Yellow and Iron Oxide Black create skin and earth tones in foundations, eyeshadows and lipsticks.
Particle size, surface coating and intended use are decisive when choosing pigments and minerals. Cosmetic and industrial grades of the same mineral can differ, so the right grade should be confirmed with the technical data sheet.